November 6th, 2009

SgtGrumbles

False Advertising

I saw a couple of classic examples of false advertising this morning. One was on t.v. where a local Dodge dealer was offering new cars at 80% off the MSRP. Huh? How can you sell a car for 80% off the sticker price (unless you double the sticker price)? In the car biz (and most every other biz) MSRP stands for "Manufacturers Suggested Retail Price." So I did a little slo-mo using the DVR to see what the loophole was in the ad. It turns out that their acronym meant "Manufaturers Suggested Retail PROFIT." So in other words instead of making, say, $1000 profit from each sale, they would make only $200. In other words, you're not getting any sort of sale/deal that a person would normally get. I thought it was pretty sneaky of them to twist things around like that. That's like saying I work for the CIA when in fact it's the Central Illinois Architects. While I wouldn't be lying, you would expect that I knew about national security instead of spacial design.

The other ad was found on a webpage. I just happened to glance over at the ad which showed various book titles. The title of the ad was "The 10 Greatest Books in American History." Walt Whitman's "Leaves of Grass" popped up. This was followed by Upton Sinclair's "The Jungle." Then came John Steinbeck's "The Grapes of Wrath." I thought it was perhaps an ad from the Library of Congress encouraging people to read. And then the Book of Mormon popped up. Huh? Wut? Oh. It was an ad from the Church of LSDLDS. Ummmm....no. If that's your idea of great literature, or even literature that defines a country, I'd have to say that you need to visit your library a little more.