February 25th, 2010

elephant

Advertising Fail

During the Olympics one of the car companies has been running an ad that features a family and how they love their new vehicle. There's nothing spectacular about the ad at all. I guess there are supposed to be funny bits in the commercial, but I certainly wasn't laughing. At the end they say, "To follow the adventures of the family, be sure to check them out on YouTube!" Ummm....why? What incentive did you give me to want to care enough to check out yet another advertisement on YouTube? My feeling is that there was some ad exec who said something like, "The kids these days love the YouTube! If we mention it and put ads there, they're sure to be a hit! We're hip! We're cool!" Sorry. It doesn't work that way. You have to give the people something interesting. Do they really think we're that dumb that we will willingly WANT to click on an ad just because you say so? If you give us something highly entertaining or outrageous, sure! Look at how many people watch the Super Bowl just for the ads! I just think it's laughably sad when I see advertising firms trying so hard to keep pace with the ever changing entertainment industry, and they either just don't get it or their ship gets ready to sail months after everyone has already moved on to the next big thing.