September 20th, 2010

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A Most Ingenious Ad

Someone on Madison Ave still has some creativity. During an episode of "Mad Men" last week there was a commercial that aired that stopped me in my tracks as I was fast-forwarding through the ads. The ad had all of the look and feel of the actual show where the advertising types were trying to come up with ways of selling Vaseline. The commercial was also a minute long, so it was twice the length of a normal commercial. It was only at the very end that I realized that I had just watched an ad. I suppose it hearkens back to the 50's where the people from the show hawked the products of their sponsors. I just found it refreshing to see such a creative use of commercial time (outside of a Super Bowl).