Sabot L'ours (sabotlours) wrote,
Sabot L'ours

Brilliant Advertising

A few years ago I posted about an ad I saw during an episode of "Mad Men" where they tailored the ad to look like the show. Yesterday I saw another example of such an ad which worked brilliantly. Season 3 of "Portlandia" started yesterday. At one point it looked like the show was starting again after an ad because it had a lead-in juts like the show where it showed the location in Portland where the skit was supposedly taking place. The location was a restaurant that was made famous in season one where the food was so "organic" that you could get a full bio of the animal you were just about to eat. That could lead to a discussion as to whether the animal lived a happy life and how many acres a free-range chicken had to range in. The waitress in the ad started talking about the pork dish of the day and the life that the pig lived. The customer turned out to be the pig currently used by Geico in their ads. The waitress then gets so embarrassed that she starts to talk about all of the vegetarian dishes available. The pig is not amused. For a second you're not sure if you're watching a skit on the show or what. It's funny in its own right and fans of the show would instantly recognize the skit it was referencing. It turns out that it's an actual ad for Geico. Bravo, Geico! You made me watch an ad for your company and made it extremely witty and relevant to the show I was watching. Someone should get a bonus for such creativity.

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